Eva Mendes has been promoting the launch of her clothing line for New York & Company with a series of appearances over the last few days. Yesterday, she hit the ground running at Good Morning America, then headed to The View, and finally took to the red carpet for the 2013 Icons of Style Gala. Her early morning GMA look centred on a polka-dot shirtdress from her own collection, accessorised Eva-style with nude pointed-toe shoes, a brown belt, a chunky necklace, rolled up sleeves, and Autumn's must-have pink coat. It's the kind of ladylike, retro inspired look for which Eva has become famous. But later that evening she made an about turn for the gala, leaving the '50s silhouettes behind to slip into a black column dress with fringing and a strappy halter-neck detail. Eva's been quoted as saying she thinks "demure is sexy," which is why we'll probably never see her in a micromini, but she definitely knows how to turn the glam up a few notches when it comes to evening outfits. Get her day and night looks with our product picks below.