Supermodel Giselle Bündchen has teamed up with Elle magazine to help raise awareness of AIDS in Africa. She is pictured in over 30 editions of the magazine reaching over 20milion readers. In the UK edition (with Gwyneth Paltrow on the cover) Gisele poses with (RED) products such as Converse boots, Gap t-shirts and the special edition iPod.
She explained why she wanted to help the cause, “I grew up in a country strongly affected by poverty. On street corners you see kids doing things on the wrong side of the law. The face of suffering isn’t an abstract thing for me, and I’ve always said to myself that if I could do something to help, I would. Follow your instincts and your heart: if you are able to buy and help others at the same time, why deny yourself the pleasure?”