On Friday the British Fashion Council announced the 2008 winners of Fashion Forward. This year's sponsored designers are Christopher Kane, Erdem, Marios Schwab and Roksanda Ilincic.
The award provides financial support to UK based designers who are showing at London Fashion Week. It aims to create a sustainable fashion industry in London where the costs of production are slightly daunting to new designers.
Hilary Riva, chief executive of the British Fashion Council commented,
"This season's winners already have an international reputation, giving them a firm platform to develop their businesses into influential fashion brands."
Roksanda Ilincic is being awarded the sponsorship for a second time. She explained, "The attention and feedback that I received from my last Fashion Forward show was phenomenal and I feel extremely lucky to be in a position to enjoy this privilege for the second time." We can't wait for the shows in September!