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Fab Flash: FrostFrench Sold for Just £100k

Early last month we told you that FrostFrench were facing uncertain financial times. The fashion house co-designed by Primrose Hill party girl Sadie Frost went in to administration but was bought at the last minute by an undisclosed buyer.

Now it has been revealed that the brand sold for just £100,000. It was rescued by a consortium of Norwegian investors including film producer John Joakim.

Both designers have vowed to take a more hands-on approach to the new business. They are also planning to launch a new website.


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