Cast your mind back to October 2007 when florals were just a twinkle in our fashion eye. Stella McCartney showed her floral inspired collection in Paris in front of an impressively green backdrop featuring 30 plant species. Typically McCartney had her eye on the ethical implications of her show and did not want all the plants to simply be used in a twenty-minute fashion show so donated the plants to disadvantaged residents in Boulogne-Billancourt outside Paris.
Last Wednesday the plants were inaugurated by the town's mayor, PPR executives and nonprofit associations while McCartney's show appeared on screen. McCartney commented, "The intention from the start was for the wall to have a life after the show, because there is something really depressing about a 20-minute fashion show and the decor is all thrown away. We wanted to be responsible, and I'm really happy we celebrated that today."