Earlier in the month I reported on the growing importance of film in fashion promotion and advertising. This has been confirmed this season as Prada have commissioned James Jean to illustrate this short film, Trembled Blossom, about their latest collection. This week the short film was screened in LA as celebrities such as Nicole Richie, Nicky Hilton and Brooke Shields turned out to watch it. You can see the video below, I think it is a beautifully presented short film and really explores the influence behind the collection. Do you agree?