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We know you never fail to check out the usual suspects when it comes to swimwear — ASOS, Urban Outfitters, Solid & Striped, Lisa Marie Fernandez, Marysia — the list goes on. Frankly, we get tired enough scrolling through the pages of our go-to labels each season. So do we really need to add more brands to our repertoire? Short answer: yes.
You'll be shocked when you find that some of your favourite spots to shop for clothes also have swim (hello, Mango and COS!). These categories are fully stocked too; there's no skimping on the assortment, because that's no fun. Plus, we included lesser-known companies you may not know of yet, plenty of which offer affordable price points or sustainable materials you'll be delighted to add to your swim drawer.
Whether you're just ready to round out your collection with a maillot in a fresh colorway or you love to read up on retailers, see below for our list of favourites. We chose one sublime piece from each and every site, so that you understand exactly why browsing online will be worth your while. These looks are also representative of the type of silhouettes each brand carries, so if something catches your eye, you may have just landed on your new destination.