POPSUGAR UK

23 Fashion Brands That Carry Swim and — Whoa! — You Had No Idea

27/06/2019 - 07:09 PM

We know you never fail to check out the usual suspects when it comes to swimwear [1] — ASOS, Urban Outfitters, Solid & Striped, Lisa Marie Fernandez, Marysia — the list goes on. Frankly, we get tired enough scrolling through the pages of our go-to labels each season. So do we really need to add more brands [2] to our repertoire? Short answer: yes.

You'll be shocked when you find that some of your favourite spots to shop for clothes also have swim (hello, Mango and COS!). These categories are fully stocked too; there's no skimping on the assortment, because that's no fun. Plus, we included lesser-known companies you may not know of yet, plenty of which offer affordable price points or sustainable materials [3] you'll be delighted to add to your swim drawer [4].

Whether you're just ready to round out your collection [5] with a maillot in a fresh colorway or you love to read up on retailers, see below for our list of favourites. We chose one sublime piece from each and every site, so that you understand exactly why browsing online will be worth your while. These looks are also representative of the type of silhouettes each brand carries, so if something catches your eye, you may have just landed on your new destination.

& Other Stories

The Vibe: Trendy bikinis in popular materials. This Summer, you can expect glitter fabrics and classic prints.

Our Pick: & Other Stories Gingham Padded Bikini Top [6] ($39) and & Other Stories Gingham Tie Bikini Briefs [7] ($25)

COS

The Vibe: Minimalist designs for those who like to maintain a sophisticated swim drawer.

Our Pick: COS Twist-Front Swimsuit [8] ($48, originally $69)

Le Point

The Vibe: Trendy one-pieces with the occasional print that will make you look twice.

Our Pick: Veda Luella Maillot in Black Shell Print [9] ($298)

Cult Gaia

The Vibe: Cult Gaia's beloved for its trendy Summer bags and geometric heel sandals, and its new swimwear line follows suit. You'll want to accessorise these bikinis and one-pieces, they're just chic enough to be the foundation of an outfit.

Our Pick: Cult Gaia Bianca Bikini - Green [10] ($390)

11 Honouré

The Vibe: We love 11 Honouré because every brand included on the site offers luxury at extended sizes. The swimsuits are bold and colorful, with plenty of flattering silhouettes to choose from.

Our Pick: Chromat Pink Bouloux II Top [11] ($162) and Chromat Bouloux II Bottom [12] ($116)

Self-Portrait

The Vibe: If you live for Self-Portrait dresses for their fabulous colorways and interesting cutouts, you'll be a fan of the swimwear too. Self-Portrait's designs are definitely made for a fashion girl.

Our Pick: Self-Portrait Tan Draped Swimsuit [13] ($235)

pull&bear

The Vibe: Australian brand pull&bear is chock full of all the trends you're spotting on Instagram, so the swimwear line is filled with tie-dye, animal print, and ribbed, one-shoulder bikinis.

Our Pick: pull&bear V-neck tie-dye swimsuit [14] ($30)

Golden Edit

The Vibe: OK, Golden Edit is amazing — it's a one-stop shop for your beach holiday [15] and the price point for most of the items is fair. You'll find a lot of neutral tones with eye-catching details when it comes to swimsuits.

Our Pick: In Your Arms Solar lace-up back one piece - Moss [16] ($61, originally $189)

All Things Mochi

The Vibe: All Things Mochi is gaining a following for its colorful beach dresses and incredible statement earrings that are based on the theme of the current collection. All the pieces are handmade in countries all over the world, and the swimsuits featured some of the most eccentric patterns and finishes you've ever seen.

Our Pick: All Things Mochi Talia Swimsuit Rainbow [17] ($299)

Los Féliz

The Vibe: The Barcelona based brand was founded on the basis for loving vintage, and while there are some curated designer pieces from the archives, the swimsuits all have retro flair, no matter where they come from.

Our Pick: Los Féliz I Know What You Did Last Summer Bikini [18] ($59)

P.E Nation

The Vibe: We bet you didn't even realise the brand you love to shop for gym wear has flashy, sporty swimsuits. If you're into logos and functional silhouettes, this line is for you.

Our Pick: P.E Nation Mavericks printed swimsuit [19] ($93, originally $187)

Zimmermann

The Vibe: If you love Zimmermann clothing — think patterns found in nature, ruffles, and girlie silhouettes — then you'll love the swimsuits, which are basically just an extension of the brand's clothing line. The details are impeccable, and these pieces are really well made too.

Our Pick: Zimmermann Allia Wrap One PIece Swimsuit [20] ($350)

Tory Burch

The Vibe: Tory Burch has been creating gorgeous swimwear for as long as we can remember, but not everyone thinks of the brand for its bikinis right off the bat. While you may be more inclined to collect TB's logo sandals or iconic bag shapes, the swim section includes best sellers too, which continue to be re-created in fresh colorways each season. Take the Costa bikini, for example.

Our Pick: Tory Burch Costa Printed Bandeau [21] ($128) and Tory Burch Costa Printed Hipster [22] ($89-$128)

H&M

The Vibe: Even if you knew H&M had swimwear, you probably didn't know that a lot of its suits are offered in extended sizing, which we absolutely love. H&M tends to keep trends top of mind, but their silhouettes are also pretty timeless, so you can keep them in rotation year after year.

Our Pick: H&M Shaping Swimsuit [23] ($50)

LoveShackFancy

The Vibe: Picture your favourite LoveShackFancy dress. Now strip it of its fabric so it's a little more skin baring. Yes, LoveShackFancy's swimsuits feature all the girlie details that the brand has become famous for — bows, florals, ruffles all included.

Our Pick: LoveShackFancy Riviera Bikini Top [24] ($78, originally $130) and LoveShackFancy Palm Bikini Bottom [25] ($87, originally $145)

Rouje

The Vibe: Rouje launched swimwear in 2019 [26], and we couldn't be more stoked. These designs are simple in cut, but they come in gorgeous colorways, so you can add your own Parisian flair.

Our Pick: Rouje Nadia Swimsuit [27] ($105)

Zara

The Vibe: In recent years, Zara has paid more attention to its swim line, updating the suits with cute, trendy embellishments like floral appliqué or seashells.

Our Pick: Zara Floral Appliqué Swimsuit [28] ($26, originally $40)

Mango

The Vibe: Mango's swimsuits come in classic prints and natural tones, so that you can easily coordinate them with your caftan on the beach.

Our Pick: Mango Bow Bikini Top [29] ($30, originally $40) and Mango Bikini Bottom [30] ($26, originally $30)

ELOQUII

The Vibe: Boldly coloured cutout maillots, extreme ruffles, and fun prints like flamingos and cherries reign supreme.

Our Pick: ELOQUII Drama Ruffle One Piece Swimsuit [31] ($80)

La DoubleJ

The Vibe: La DoubleJ is famous for its quirky, colorful patterns that are made to be mixed and matched. The swimsuits are also not for the faint of heart, but we do appreciate that there are plenty of rashguards with sleeves stocked on the site, for those who like a little more coverage.

Our Pick: La DoubleJ Surf Top in Dragon Flower Fucsia [32] ($235) and La DoubleJ Hip Brief in Dragon Flower Fucsia [33] ($165)

Free People

The Vibe: Free People stocks lesser-known swim companies, but they all flow with the retailer's signature bohemian aesthetic and they look great with accessories like seashell necklaces or anklets.

Our Pick: AHF Indira Bandeau Combo One-Piece Swimsuit [34] ($98)

Naked Wardrobe

The Vibe: Thought Naked Wardrobe was just your one stop shop for biker shorts and bodysuits? Not so. If you like sexy cuts and bright neons that highlight your glow, don't skip over the swim.

Our Pick: Naked Wardrobe Side Beach One Piece Swimsuit [35] ($50)


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https://www.popsugar.co.uk/fashion/Fashion-Brands-Swimwear-2019-46325236