Fashion Fringe is a prestigious award and has launched the careers of many famous names including Basso and Brooke, Erdem and more recently William Tempest. The winning ceremony takes place during London Fashion Week and is judged by Donatella Versace, Natalie Massenet of net-a-porter, Colin McDowell and Grazia's Paula Reed.
The ten semi-finalists have just been announced as Damba Mihrican, Edna Cole, Elliot Atkinson, Go Tell Them, Jasper Garvida, LD.DA, Masha Ma, Romia Karamanea, Teatum Jones and Yelena Smirnova.
Colin commented, "Once again we are amazed at the variety of talent and the diversity of approach which applicants to Fashion Fringe at Covent Garden bring to the platform each year."
The semi-finalists will now attend a technical day at London College of Fashion where they'll be interviewed and assessed before the final four are selected. Good luck to all the finalists!