Finery London Is About to Make the High Street Even Better
Few brand launches have been met with as much widespread industry anticipation as Finery London, which opened its virtual doors (plus a London pop-up shop) this week. The team behind the brand includes former ASOS fashion director Caren Downie and previous Topshop design director Emma Farrow. With a pedigree like that, great things are expected of this label, which aims to straddle the middle ground between cheap high-street stores and designer, offering a luxury, design-led feel at a more affordable price point. You're looking at around £60 for a basic dress and upwards of £150 for a coat. However, with accessories from £5 and tops from around £25, this is a brand we can all indulge in no matter our budget. The look is sophisticated, pared back, and all about simple statements. If you love COS and & Other Stories, you'll find plenty to tempt you in the first Finery London collection. We've picked just some of our favourites to whet your appetite.