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Fur Companies Pay London Based Designers

Fab Flash: Fur Companies Fund Designers

You might have noticed an increased amount of fur on the catwalks last month as designers attempt to break fashion's biggest taboo. Well, it seems its appearance might not be as innocent as you think as an investigation by The Times discovered that some designers are being funded by major fur companies. Danish fur giants Saga Fur and Kopenhagen fur are involved in this scheme to encourage use of the animal fabric in catwalk collections in return for thousands of pounds of sponsorship. One designer, who wishes to remain nameless, commented, “No one appreciates just how tough it is right now. If you were offered free fur which looks glamorous and expensive and you were assured it was ethically farmed then why wouldn’t you go ahead and stick it in your show?”

To hear more about the use of fur, just


London is usually the fashion capital which avoids using the material due to negative press and strong campaigns by groups like PETA, but this season some brands decided to venture out of their comfort zone. Todd Lynn who is Canadian but based in London used free fur from Saga furs and argued,

“I can understand the ethical side of it, you do hear horror stories but I was working with Saga and all their products are ‘origin assured’, they are ethically produced. It’s like a sponsorship deal. They provide the products and the expertise to make it so I can have it on the catwalk.”

Poorva Joshipura, director of special projects at Peta fought back saying,

“Most people in this country recognise that the fur industry is totally cruel and want nothing to do with it. It is a violent, bloody industry. There is no nice way to rip the fur off an animal’s back.”

It's understandable that during these difficult financial times upcoming designers would seek funding from elsewhere, but do you think that fur is the answer? This news comes just a few weeks after Stella McCartney spoke at a Peta press conference arguing against the use of the fabric.


Join The Conversation
NPx NPx 7 years
i am so unbelievably against fur. I hate how designers use it and ones that never have before, start to use it because the 'big' ones do. I WILL NEVER WEAR FUR!... people know it's wrong and that's why it's only on the catwalk and why only the evil celebs wear it like Beyonce and Eva longoria. ANYONE who finds fur a fashion, finds the torture, the death and inprisonment of INNOCENT animals for the selfish vanity of us humans. it is unfair and that is that. go on to help animals further.
miss-terry miss-terry 7 years
I am disgusted by this report. Fur is cruel and revolting, and the suffering and distress is totally unnecessary. Cave men and women needed to wear fur but modern women do not, especially not in our mild climate. If you want to look totally unattractive, wear fur. If you dont believe in karma, wear fur. If you want to be miss unpopular, wear fur.
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