Yet again, Gareth Pugh shunned a catwalk show for Spring '11 in favour of a short film directed by Ruth Hogben. This time it was 11 minutes long and shown at an almost-IMAX-scale. It starred model Kristen McMenamy who showed off the fluidity of Pugh's latest designs. This season, there was still a sci-fi theme, but it was much more elegant. Flowing kimono style tops were teamed with paneled leggings. The show closed with silver, mirrored pieces which resembled futuristic armor. Like many other shows at Spring fashion weeks, Pugh offered a piece from his collection immediately via ShowStudio who also live streamed the short film. Do you think that fashion films are a good alternative to a catwalk presentation?
To see lookbook images of the collection, just read more.
Images courtesy of Gareth Pugh