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Gossip Girl Inspired Window Display at Matthew Williamson in New York 2010-04-01 00:25:32

Gossip Girl Fever Grips Matthew Williamson

Whilst we wait patiently for Miss Selfridges' collaboration with Gossip Girl to arrive in store, another part of the fashion industry is embracing the shows style. Matthew Williamson has dedicated a window display in his New York store to the series with a sign that reads 'What did Chuck do?' In an episode from the new series (to be shown here next week), Blair (played by Leighton Meester) stars in a scene where she shops in the boutique whilst wearing a silk halter dress from Williamson's Spring collection. Costume designer Eric Daman explained the use of Williamson's clothing in the show. "I wanted it to represent innocence, purity, vulnerability — characteristics that are not usually explored with Blair’s character. So the creamy draped chiffon was…[the] perfect incarnation to give a nod to Blair à la Joan of Arc or Fay Wray.” Are you surprised that Gossip Girl doesn't use it's style credentials more?

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