Who better to model Goop's new swimwear line than Gwyneth Paltrow [1] herself? The actress-turned-wellness-magnate recently welcomed the launch of her G. Label Swim [2], which was announced earlier this May, by sharing a confident photo of herself posing in a black v-neck bikini. It should come as no surprise that the swimwear line fits in with the brand's minimalist, frill-free aesthetic. (At $320, the bikini also falls in line with Goop's high-end price point.)
The sexy shot also caught the attention of several celebrities — although they weren't necessarily focussed on the bikini. "The suit is not I would like to purchase. Abs for $20.00, please," commented Jennifer Garner [3]. In addition to Courteney Cox [4], Michelle Pfeiffer [5], Elle Macpherson, and others, Demi Moore [6] also chimed in and wrote, "You are something else." Check out Gwyneth's post ahead and shop the bikini that caused quite the stir.