Yesterday, the British Fashion Council announced the latest winners of the New Generation sponsorship programme. Speaking at the new London Fashion Week venue, Somerset House, the young designers were each provided financial help for showing their collections in September. The awarded names were Henry Holland of House of Holland, Mark Fast, Mary Katrantzou, Meadham Kirchhoff and Peter Pilotto.
You may not be familiar with all of these designers, but with previous beneficiers including Christopher Kane, Matthew Williamson, and Giles Deacon – these are certainly names to watch.
New Generation has been supported by Topshop since it's launch in 1993 and the current financial climate has only encouraged their backing. Mary Homer, the managing director of Topshop commented, "It's now even more imperative to create inspirational products. Customers want things that are exciting and new."
This season is building up to be an exciting one for London as Burberry, Pringle, and Matthew Williamson all return to celebrate the 25th anniversary. Joint chief executive of the British Fashion Council Caroline Rush added, "This season's talent continues to maintain the scheme's reputation for supporting London's most innovative emerging talent."