Not to be outdone by brands that debut their campaigns on Instagram, J.Crew has given its Pinterest followers a sneak peek at its September Style Guide catalog.
On Monday morning the retailer created a board called Style Guide Sneak Peak and filled it with close to 50 pictures of its latest products. "Just for our friends on Pinterest, an exclusive first look at our September Style Guide," the brand wrote. The products featured on the board include everything from denim shirts to floral dresses, a rhinestone-studded skirt, and a cream peacoat. The pins were followed by a similar announcement on Facebook, which links back to the board.
Because the products won't be available until 21 August, the pins are accompanied by contact information for J.Crew's personal shopper service. Sadly, this service is not available to UK shoppers just yet, but J.Crew is sold online in the UK, and a flagship store opens on London's Regent Street in November.
Monday's big unveiling is part of a larger trend that sees brands interacting directly with consumers to deliver ad campaigns and other imagery, instead of waiting to publish them in magazines or revealing them to trade press. In late July, Oscar de la Renta published its entire Autumn 2013 campaign on Instagram. Juicy Couture went a step further, revealing its Autumn campaign alongside a Facebook-based microsite designed to help its fans "connect with other fearless girls," a representative of that brand said.