Peaches Geldof was dropped by Miss Ultimo earlier this year following scandal in her private life, and now her replacement has been revealed! The new face of the lingerie brand is Sugababe Jade Ewen.
"I'm a fashion addict so being involved with a lingerie brand that's so fashion-driven is lots of fun."
The new collection is available to shop now. Do you think Jade is the right girl to front this brand?