London Fashion Week is just a few months away now and excitement is still building following the return of many big names including Burberry Prorsum, Matthew Williamson and Jonathan Saunders. Today, the BFC announced another boost to their plans as they appoint Peoples Revolution to promote the fashion showcase to the US.
You are probably familiar with the PR agency owing to their role in The Hills as they employed both Lauren Conrad and Whitney Port to help out. They are headed by Kelly Cutrone who is truly a force to be reckoned with! She is challenged with getting more Americans at the shows as they are notoriously MIA. This is possibly because everybody is recovering from New York and preparing for Paris and Milan, but this season might just shake up their plans.
Joint CEO of the BFC Caroline Rush commented, “The appointment of People’s Revolution aims to increase awareness and exposure of British designers amongst US media and buyers with the goal of supporting the growth of designer businesses and increasing the attendance of these audiences at London Fashion Week."