Lady Gaga Has a Big Fashion Announcement to Make During the Super Bowl
On Super Bowl Sunday, Lady Gaga won't just be performing at halftime, she'll also be starring in a new TV ad. The singer has partnered with Tiffany & Co. as the face of the jewellery brand's Legendary Style campaign. She'll be talking about her love for the company throughout a 60-second film in which Tiffany HardWear pieces will be shown for the first time. They'll include the bead-drop chandeliers and metal rings Gaga's sporting in the shots below, along with plenty more earrings, necklaces, and pendants shoppable in stores on April 28 and online May 2.
We've got a feeling Gaga will help popularise a fresh new look for Tiffany & Co., undoubtedly brought to life with the help of Grace Coddington, who's already made a clear mark at the company. Scroll to see why Tiffany's new commercial looks promising — it'll be the first they've ever debuted in the midst of a sporting event — and watch this space for the launch of some new must-have items.