Lane Bryant's #ImNoAngel Campaign Is Trying to Redefine Sexy — but Does It Work?
"How boring would it be if we were all the same?" Lane Bryant asks us in its new campaign video, which promotes the label's lingerie line Cacique. The truth is, it would be pretty boring. But when models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault, and Elly Mayday stripped down to their underwear, declaring that they're "no angels," we couldn't help but wonder if they were poking a little too hard at the Victoria's Secret models.
Yes, the VS Angels are slender, but each of them boasts her own unique body type, as do the gorgeous women in Lane Bryant's ad. While we certainly agree that sexy is, without a doubt, a term with a broad definition, we feel as though this particular angle might come off as bullying. In our minds, women with curves can be just as sexy as women without curves — it's the confidence that counts.
Read on to see the #ImNoAngel campaign in full, along with the accompanying video, then let us know if you're satisfied with Lane Bryant's message this time around.