Calvin Klein have always known how to grab your attention with an ad campaign. Who can forget Kate Moss with Mark Walhberg or Eva Mendes stopping traffic with her curves? This weekend, the fashion brand are embracing a new medium by showing a TV ad throughout of the 2011 Golden Globes. Fabien Baron directed the campaign which stars Lara Stone and Tyson Ballou and showcases the CKI collection. Although the campaign is only being shown in the US this time, it might soon be rolled out across the globe. CKI president and chief executive officer Tom Murry told WWD, "This is iconic Calvin product. We can run it in Milan or in Tokyo, or around a store-opening event, for instance. It really has multiple usages." Would you like to see more high fashion adverts on TV?