A great pair of jeans accentuates your best assets, but Levi's latest style takes flaunting it to the next level. The iconic denim brand has launched a new fit: the Wedgie, intended to improve upon the look of its retro styles. According to the brand, the new jeans are designed to embody the style of vintage Levi's while eliminating "that all-too familiar awkward front bulge that can occur when ladies wear vintage jeans."
With the popularity of vintage jeans on the rise, the brand is looking to capitalise with its new high-rise style that is – as the name suggests – intended to create a wedgie. But that's not all. According to the brand, "the back pockets of the Wedgie Jean are slightly tilted inwards adding the allure of the ultimate 'mum butt'."
If you're looking to capitalise on your "mum butt" potential, you're in luck because they're currently only available in the UK. Read on for a peek at the true blues that might just be the next iconic style, and be sure to thank your mum for the inspiration.