Lily Cole stars in this new ad campaign for the 2011 Climate Week t-shirt, which was designed by Eley Kishimoto. Climate week starts on Monday and the t-shirts are already available online and in store at Tesco for just £10. Emilia Fox, KT Tunstall and Jade Parfitt are also involved in the campaign. Climate Week’s Phil Drew says "Low-carbon and super-cool, the t-shirt captures the spirit of Climate Week by showing how we can all be part of the solution to climate change. The t-shirt is organic, ethically made, and carries the Carbon Reduction Label certified by the Carbon Trust."