I unfortunately have to break some very sad news to you as one of London's best loved fashion labels, Luella, is no more. The announcement came today as WWD revealed that the long term investor Club 21 have walked away from the design house.
According to a statement, VSQ Limited who operated the Luella business have reluctantly “taken the decision not to invest further in its relationship with Luella Bartley Limited.” Bartley commented,
"This is a very disappointing situation for everyone involved with the brand…I very much appreciate the support that VSQ has given me, but it is upsetting not to be able to protect jobs in this difficult economic climate. We have a number of options open to us, and are considering these over the coming months.”
Just last year, Bartley scooped designer of the year at the British Fashion Awards and her designs have a strong celebrity following. You also voted Luella your number one designer of 2008. Let's hope that somebody can save the brand.