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Luella Update Seeks Backer Online Campaign to Save Label

Fab Flash: A Luella Update

Yesterday, I shared the sad news that Luella had lost it's license and financial backer. The British fashion house is loved by celebrities and mere mortals alike with Bartley scooping Designer of the Year in 2008. Luella is now seeking a new financial backer and looking to the future.

There has been great sadness throughout the online fashion world with a Save Luella campaign launched on Twitter. Fans of the brand are already rushing to buy up pieces from the Autumn collection (with some pieces reduced here), before the Spring line even hits stores.

Luella and her design team are currently creative consultants at Liberty of London where they have designed some very festive window displays.

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