M.I.A.'s Versus Collaboration Was Inspired by Bootleg Versace
How's this for an artistic statement? Rapper M.I.A.'s upcoming collaboration with Versace's Versus line was inspired by counterfeit Versace pieces.
"Versace designs have always been bootlegged, now it's Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg," the singer said a statement. "This is to keep that cycle going."
The 19-piece collaboration will launch online and in select stores on 16 October, and the highly colourful pieces feature riffs on the Versace Medusa head logo and its classic Greek key prints. A GIF campaign (shown here) shot by Jaime Martinez will feature M.I.A. and her friends wearing the pieces in East London markets like the ones the singer visited as a child. Click through for more on the collaboration.