Between snaps of their iced matcha lattes and avocado toast, you'll likely find fashion bloggers sharing their beach looks — and they all have something in common. You'll know it when you see it, even if you don't yet know the name of the scalloped swimwear label that's become a front runner for favourite suit of the Summer.
The sweet scalloped edges are a trademark of the Marysia label, which has become a mainstay in the closets of celebs and influencers. While splashy colours dominated their previous collections, this season's lineup is all about soft neutrals and lace-up detailing. In fact, lace-ups and high-waisted cuts have become the Summer '17 calling card for fashion bloggers. Read on to see the influencers who have made this style a must have; then shop the pieces for yourself.