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Misleading New Nivea Ad Gets Banned in the UK

UK Cracks Down on Another Misleading Ad

The UK's Advertising Standards Authority has been cracking down on misleading beauty ads lately, and a Nivea spot is the latest to get guillotined. Apparently, the ad indirectly suggested that 37 percent of Nivea Visage Anti-Wrinkle Q10 Plus (£8.49) users "felt more attractive now than they did 10 years ago."

In reality, the data, which was completely unconnected to the product in question, came from a study that simply asked women if they felt more attractive now than they had a decade before. Do you feel like all of this censorship is necessary, or do you believe goes that people really believe ads to be totally truthful in the first place?

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