Following its decision to stop photoshoppping models and proudly show off their stretch marks [1], Missguided has now introduced a new range of mannequins to its London stores, reports Campaign [2]. Representing diverse ethnic backgrounds and featuring natural body features such as stretch marks, vitiligo, and freckles, these mannequins are part of the British retailer's #makeyourmark campaign, which launched at the end of 2017. With an aim to encourage positive body image attitudes, this powerful move has already been applauded on social media [3], and we can only hope that it'll inspire other retailers to follow suit.

While it's great to see global brands take steps in the right direction [4], it's important to note that we still have a long way to go. Although Missguided has made a great move, these mannequins still take the form of an extremely thin woman, which isn't a fair representation of the world we live in [5]. There's also still a flagrant lack of diversity in the fashion industry [6], with some ethnicities being excluded from runways, campaigns, and magazine covers. But as we wait for even more empowering changes, read on to have a look at these awesome new Missguided mannequins that are garnering a lot of buzz.