In recent years Naomi Campbell has used her fashion connections to raise money for good causes. In 2005 she raised money for victims of hurricane Katrina, in 2007 she dealt with issues closer to home working to raise funds for those affected by the British floods, and now she is planning an event to help victims of the terrorist attacks in Mumbai last year.
Working with hotelier Vikram Chatwal, she intends to stage the “Mai Mumbai” (“I am Mumbai”) fashion show as part of Lakme Fashion Week at the end of March. Senior vice president of IMG Fashion Fern Mallis explained, “We asked designers to donate a dress from their collection or archive that is India-inspired." Designers involved include Louis Vuitton, Yves Saint Laurent, Matthew Williamson and Oscar de la Renta.
After the show the pieces will be auctioned off on eBay with money raised going to Citizens for Justice and Peace. Chatwal added, "The priority is to really help the victims and create awareness...Like New York, Mumbai is always ticking and pulsating and moving forward, and what Naomi is doing with Fashion for Relief, and Fern, will really help the city."