It seems I'm not the only fan of the shop as the brand predicts that 37% of the British female population bought an item there in 2008. This year they've already launched an ad campaign starring style icon Alexa Chung and judging by their Autumn press day there are plenty more exciting pieces still to come in 2009.
There has been a bit of expansion as well with the opening of 27 new stores meaning they now have 4.54 million sq ft of retail space. Their recent success is being put down to 'retail spending shifting towards 'value for money'. Here's hoping that more stores can join New Look in their success!