Nike is back for another round of colorful rainbow sneakers created in honour of Pride Month. The brand's BETRUE collection [1] was inspired by the iconic Pride Flag created by Gilbert Baker and is a global symbol of unity among the LGBTQIA+ community.
"To celebrate Baker's impact and memorialize his legacy, Nike partnered with the Gilbert Baker Estate, working hand-in-hand to create this year's 2019 BETRUE collection [2]. For the first time, the footwear, apparel, and accessories all feature the icon's original eight-colour flag, as well as other meaningful "Gilbert-y" touches and symbols of Pride," the brand said in a press release.
The collection includes everything from a pair of retro Air Max 720 that come in a rainbow hue and Air Max 90s that has eight different embroidered swooshes that pay tribute to the flag. Some of the collection is available to shop now on BETRUE collection [3], SNKRS, and at select Nike stores.