Update Consent

POPSUGAR Play/Ground 2018 Brands to Shop

Get Excited! Your Guide to Every Brand You Can Shop at POPSUGAR Play/Ground

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

If you know what's up, you'll be heading to POPSUGAR Play/Ground on June 9 and 10. The two-day festival is going to be full of celebrity guests, musical performances, fitness classes, amazing panels, and, last but not least, shopping! There will be over 25 brands in the Pop Shop featuring must-have items (as well as limited-edition products you can only get at the festival).

We have created your ultimate guide to the hottest essentials you can score at the festival from brands like Ban.do, Rothy's, Sunnylife, Solid & Striped, Argento Vivo, Cynthia Rowley, Herbivore Botanicals, and so much more. Once you see all of these covetable products, you'll want to buy yourself admission into POPSUGAR Play/Ground before it's too late! Here's a little treat: use the code PGFUN to get 50 percent off your ticket. Get ready to shop!

Rothy's

These Rothy's Point Flats will be available to purchase exclusively at POPSUGAR Play/Ground.

Kule

This Kule T-Shirt will be available to purchase exclusively at POPSUGAR Play/Ground.

Mar Y Sol

Mar Y Sol makes the bags of your dreams. Now you can get this Portland Tote ($139) and more at the festival.

Portland Tote
$139
from store.shopmarysol.com
Buy Now

Georgia Perry

This Georgia Perry Pin will be available to purchase exclusively at POPSUGAR Play/Ground.

Watch This!

Pop Quiz

Watch the Cast of Fear Street Play a Creepy Game of Horror Movie "Would You Rather"

Herbivore Botanicals

You'll become addicted to Herbivore Botanicals' luxe products like this Rose Quartz Illuminating Body Oil ($48).

Rose Quartz Illuminating Body Oil
$48
from herbivorebotanicals.com
Buy Now

Cynthia Rowley

If you love this Cynthia Rowley Role Model Sweatshirt ($205), wait until you see the rest of her designs at the festival.

Cynthia Rowley Role Model Sweatshirt
$205
from cynthiarowley.com
Buy Now

Aviator Nation

This Aviator Nation Trucker Hat will be available to purchase exclusively at POPSUGAR Play/Ground.

Argento Vivo

Score these Argento Vivo Marbelized Hoops ($58) in a few different colors at the festival.

Argento Vivo Marbelized Hoops
$58
from argentovivo.us
Buy Now

Banquet Workshop

Get cool wall art like this Banquet Workshop You Are Awesome Print ($18).

Banquet Workshop You Are Awesome Print
$18
from banquetworkshop.com
Buy Now

Westward Leaning

Westward Leaning makes incredibly flattering shades, so give these Voyager Sunglasses ($185) a try.

Voyager Sunglasses
$185
from westwardleaning.com
Buy Now

Baggu

Not only can you score this Giant Pocket Tote ($48), but you can get a limited-edition POPSUGAR Play/Ground bag too.

Giant Pocket Tote
$48
from baggu.com
Buy Now

Ban.do

Cute accessories like this Ban.do 13-Month Planner ($20) will be on hand.

Ban.do 13-Month Planner
$20
from bando.com
Buy Now

Flagpole

This Flagpole Kate Crop Top ($145) and Flagpole Nadine Skirt ($285) set is at the top of our wish list.

Flagpole Kate Crop Top
$145
from flagpolenyc.com
Buy Now
Flagpole Nadine Skirt
$285
from flagpolenyc.com
Buy Now

Charlotte Tilbury

Not only will you get to shop Charlotte Tilbury makeup, but you can also see the beauty queen herself at the festival!

Corkcicle

You know you need this Corkcicle Unicorn Magic Canteen ($33). It also comes in purple.

Corkcicle Unicorn Magic Canteen
$33
from corkcicle.com
Buy Now

Solid & Striped

You'll want all the Solid & Striped swimsuits, especially The Nina ($168).

The Nina
$168
from solidandstriped.com
Buy Now

Luella

Prepare to want all the graphic t-shirts from Luella, including this Girl Power Rainbow Tee ($30).

Girl Power Rainbow Tee
$30
from shopluella.com
Buy Now

The Casery

Treat yourself to new phone accessories, including this The Casery Colorblock iPhone 8 Case ($32).

The Casery Colorblock iPhone 8 Case
$32
from thecasery.com
Buy Now

Elizabeth and James

This Elizabeth and James Rainbow Stripe Tee ($115) is perfect for summertime.

Elizabeth and James Rainbow Stripe Tee
$115
from shop.nordstrom.com
Buy Now

Freda Salvador

Browse through shoes like these Freda Salvador Wit D'Orsay Oxfords ($295).

Freda Salvador Wit D'Orsay Oxfords
$295
from fredasalvador.com
Buy Now

Made Au Gold

This Made Au Gold Not in the Mood T-Shirt ($28) is a necessity.

Made Au Gold Not in the Mood T-Shirt
$28
from madeaugold.com
Buy Now

APL

APL makes cutting-edge sneakers every fitness junkie needs in her life. We're currently loving these Techloom Phantom Running Shoes ($165).

Techloom Phantom Running Shoes
$165
from athleticpropulsionlabs.com
Buy Now

Sarah Marie Design Studio

This Kinda Wanna Run Sweatshirt ($66) is just one of the relatable pieces Sarah Marie Design Studio makes.

Kinda Wanna Run Sweatshirt
$66
from sarahmariedesignstudio.com
Buy Now

Sunnylife

This Rainbow Neon Light ($30) is one of the many things you'll love from Sunnylife.

Rainbow Neon Light
$30
from sunnylife.com
Buy Now

Lem Lem

You'll fall hard for Lem Lem's designs, such as this Zena Smock Dress ($375).

Zena Smock Dress
$375
from lemlem.com
Buy Now

Sold Out

This Sold Out T-Shirt will be available to purchase exclusively at POPSUGAR Play/Ground.

Cocus Pocus

Cocus Pocus will have an assortment of playful pieces like these Sheer Anklet Socks ($12).

Sheer Anklet Socks
$12
from cocuspocus.com
Buy Now

Stoney Clover Lane

This Palm Tree Pouch ($54) always comes in handy.

Palm Tree Pouch
$54
from stoneycloverlane.com
Buy Now

Want More?

POPSUGAR Would Like To Send You Push Notifications.