If you know what's up, you'll be heading to POPSUGAR Play/Ground [1] on June 9 and 10. The two-day festival is going to be full of celebrity guests, musical performances, fitness classes, amazing panels, and, last but not least, shopping! There will be over 25 brands in the Pop Shop featuring must-have items (as well as limited-edition products you can only get at the festival).
We have created your ultimate guide to the hottest essentials you can score at the festival from brands like Ban.do, Rothy's, Sunnylife, Solid & Striped, Argento Vivo, Cynthia Rowley, Herbivore Botanicals, and so much more. Once you see all of these covetable products, you'll want to buy yourself admission into POPSUGAR Play/Ground [2] before it's too late! Here's a little treat: use the code PGFUN to get 50 percent off your ticket. Get ready to shop!
Rothy's
These Rothy's Point Flats [3] will be available to purchase exclusively at POPSUGAR Play/Ground [4].
Kule
This Kule T-Shirt [5] will be available to purchase exclusively at POPSUGAR Play/Ground [6].
Mar Y Sol
Mar Y Sol makes the bags of your dreams. Now you can get this Portland Tote [7] ($139) and more at the festival.
Georgia Perry
This Georgia Perry Pin [8] will be available to purchase exclusively at POPSUGAR Play/Ground [9].
Herbivore Botanicals
You'll become addicted to Herbivore Botanicals' luxe products like this Rose Quartz Illuminating Body Oil [10] ($48).
Cynthia Rowley
If you love this Cynthia Rowley Role Model Sweatshirt [11] ($205), wait until you see the rest of her designs at the festival.
Aviator Nation
This Aviator Nation Trucker Hat [12] will be available to purchase exclusively at POPSUGAR Play/Ground [13].
Argento Vivo
Score these Argento Vivo Marbelized Hoops [14] ($58) in a few different colors at the festival.
Banquet Workshop
Get cool wall art like this Banquet Workshop You Are Awesome Print [15] ($18).
Westward Leaning
Westward Leaning makes incredibly flattering shades, so give these Voyager Sunglasses [16] ($185) a try.
Baggu
Not only can you score this Giant Pocket Tote [17] ($48), but you can get a limited-edition POPSUGAR Play/Ground bag too.
Ban.do
Cute accessories like this Ban.do 13-Month Planner [18] ($20) will be on hand.
Flagpole
This Flagpole Kate Crop Top [19] ($145) and Flagpole Nadine Skirt [20] ($285) set is at the top of our wish list.
Charlotte Tilbury
Not only will you get to shop Charlotte Tilbury makeup [21], but you can also see the beauty queen herself at the festival!
Corkcicle
You know you need this Corkcicle Unicorn Magic Canteen [22] ($33). It also comes in purple.
Solid & Striped
You'll want all the Solid & Striped swimsuits, especially The Nina [23] ($168).
Luella
Prepare to want all the graphic t-shirts from Luella, including this Girl Power Rainbow Tee [24] ($30).
The Casery
Treat yourself to new phone accessories, including this The Casery Colorblock iPhone 8 Case [25] ($32).
Elizabeth and James
This Elizabeth and James Rainbow Stripe Tee [26] ($115) is perfect for summertime.
Freda Salvador
Browse through shoes like these Freda Salvador Wit D'Orsay Oxfords [27] ($295).
Made Au Gold
This Made Au Gold Not in the Mood T-Shirt [28] ($28) is a necessity.
APL
APL makes cutting-edge sneakers every fitness junkie needs in her life. We're currently loving these Techloom Phantom Running Shoes [29] ($165).
Sarah Marie Design Studio
This Kinda Wanna Run Sweatshirt [30] ($66) is just one of the relatable pieces Sarah Marie Design Studio makes.
Sunnylife
This Rainbow Neon Light [31] ($30) is one of the many things you'll love from Sunnylife.
Lem Lem
You'll fall hard for Lem Lem's designs, such as this Zena Smock Dress [32] ($375).
Sold Out
This Sold Out T-Shirt [33] will be available to purchase exclusively at POPSUGAR Play/Ground [34].
Cocus Pocus
Cocus Pocus will have an assortment of playful pieces like these Sheer Anklet Socks [35] ($12).
Stoney Clover Lane
This Palm Tree Pouch [36] ($54) always comes in handy.