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Phoebe Philo Joins Celine LVMH

Breaking News: Phoebe Philo Joins Celine

After much speculation, it has been confirmed this morning that Phoebe Philo will be joining the design team at Celine. She will take on the role of Creative Director at the French fashion house with her first collection being Autumn 2009, although she will not present a catwalk collection until September 2009.

The British designer who, along with Stella McCartney, is widely credited for reviving Chloé, (another LVMH brand) took a break from her career in 2006 to spend more time with family.

Pierre-Yves Roussel, CEO of LVMH’s fashion division feels this is great for Phoebe. “By giving her Celine, we’re giving her a platform to express her vision. For Celine, which is a bit more sophisticated as a brand, the fit is very good in terms of her style, her personality and where she is in terms of her own development.”

He went on to explain why he thinks it is also a wonderful match for Celine.

“In the current climate customers are looking for something that will get them interested and excited about buying again. I want to create clothes, shoes, bags and accessories that are relevant to right now — modern, exciting designs that women will desire and appreciate."

I'm so excited for this appointment and can't wait to see what happens to the brand under Phoebe's careful direction. How do you feel about this decision?
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