This week, Lily Allen has another string to add to her bow as she becomes the face of streetwear label Gio Goi. The brands founders, Anthony and Chris Donnelly are family friends of Lily's and she thought she'd offer a helping hand! Previous faces of the label include Calvin Harris and Pete Doherty. The shoot took place on a Gloucestershire estate where the star and crew were sipping local cider and climbing trees! After the images were complete, Lily invited the whole crew to the local pub where her Dad, Keith, played an impromptu gig. See below for images and let me know what you think!