First we saw the corner of a mouth, then teeth, and by noon we had a nose. By the time the last square went up on Prabal Gurung's Instagram account with the hashtag #PGFW13, it was clear what we had in front of us: the label's Autumn / Winter campaign starring Bridget Hall. Much like the Oscar de la Renta Instagram debut and J.Crew's Style Guide Pinterest preview, the designer ensured his campaign made the biggest impact by spreading the word socially. And we have to say, we "like."
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