There's a whole roster of designers rumoured to be creating Princess Eugenie's wedding gown [1], but we've curated a list of the brands she wears most often. There are a few contemporary labels, like Whistles and Alice + Olivia, that Princess Eugenie shops for daytime dresses, and when it comes to wardrobe staples (think blazers and pumps), she clearly has her eyes peeled for anything Zara. While she is definitely the type of royal to repeat a favourite design [2] and has done so on numerous occasions, these are the fashion houses Eugenie is so obviously excited about collecting from. In other words, she owns multiple pieces and she wears them proudly!
Erdem
Princess Eugenie chose this flutter-hem floral Erdem dress to pose for engagement pictures [3] with Jack Brooksbank in January 2018. But this baby was recycled! Eugenie also wore it for a Harper's Bazaar feature [4] in 2016.
The princess wore this high-neck, floral Erdem dress to the Royal Ascot [5] in June 2018, but she repeated it again in July [6], albeit sans hat, for a meeting at the UN headquarters.
In September 2012, Princess Eugenie wore a graphic-print body-con Peter Pilotto dress at the London Paralympics.
Burberry
Princess Eugenie chose a teal Burberry dress for the wedding of Melissa Percy and Thomas Van Straubenzee in June 2013. She layered it underneath a lacy moto coat and finished the look with simple sandals.
Eugenie looked elegant in powder blue, flaunting this Burberry sheath at the Serpentine Gallery Summer Party in 2014.
Princess Eugenie chose Burberry yet again for the Serpentine Gallery Summer Party, this time in June 2017. Her jacquard minidress was coordinated with a pair of black pumps.
Zara
Princess Eugenie has reached for this tweed Zara blazer [7] again and again, usually to coordinate with her street style. She sported it with an all-black ensemble and eye-catching glove pumps [8] for We Day UK in March 2018.
For Pippa Middleton and James Matthews's nuptials in May 2017 [9], Eugenie chose a navy blue fit-and-flare by Paule Ka that she coordinated with colourblock Zara heels and a pillbox hat.
At the V&A Summer Party in June 2017, Eugenie wore a pair of crisp black Zara heels with her mock-neck minidress.
Chloé
We've seen Eugenie carry multiple Chloé purses, but we loved her bracelet bag paired with this asymmetrical Roland Mouret tunic [10] for the Serpentine Summer Party in 2018.
Eugenie was also spotted with a chestnut-coloured Chloé bag on the streets of Soho in July 2014, spending the day with her mother, Sarah Ferguson [11].
Alice + Olivia
When Eugenie attended the wedding of Prince Christian of Hanover and Alessandra de Osma in Lima, she opted for a kelly green floral Alice + Olivia wrap dress, completing the look with her Chloé bracelet bag and Aquazzura pumps. Her sister, Beatrice, stood by her side in a printed dress on the way to the March 2018 ceremony.
Princess Eugenie stepped out at Buckingham Palace in May 2018 in this gorgeous Alice + Olivia white wrap dress [12] that featured a bright floral print. She kept her heels muted, opting for a two-toned style.
Whistles
Princess Eugenie looked lovely in a flashy striped Whistles dress when she arrived to celebrate the queen's 90th birthday in June 2016. She covered the busy print with a sophisticated blazer, later taking it off to reveal the midi-length tank silhouette.
Eugenie rocked this floral chiffon Whistles dress [13] with a pair of knee-high '80s-style boots in London in April 2018.
