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Princess Eugenie Wearing Erdem at Royal Ascot

Princess Eugenie Wore a Royal Favourite to Royal Ascot — but We're Distracted by That Hat

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Princess Eugenie and her sister Princess Beatrice made their second trip to Royal Ascot on Thursday, for the event's annual "Ladies' Day". Traditionally, this is the day when female guests pull out all the stops when it comes to their outfits, with a specific focus on millinery. Of course, Eugenie is no stranger to a statement hat. This time around she turned to Edinburgh-based Sally-Ann Provan, wearing the designer's Naeva boater hat, which was perfect matched to her floral Erdem dress. The black and white design featured a floating brim that stood out from the rest of the hat, draped in white flowers to match those on her dress.

The dress itself was a knee-length floral design with a high ruffled neck and long sleeves, a silhouette the princess is very familiar with. This particular dress is currently on sale (though it'll still set you back over $1,000). The hemline was quite risky for Royal Ascot, when most royals opt to keep their dresses below the knee. However, Eugenie's got a bit of a history with Erdem's pretty knee-length floral dresses, and she clearly knows they work for her: she wore one in her engagement photos, after all! Keep reading to take a closer look at her Ladies' Day outfit, then shop the look for yourself.

Image Source: Getty

Eugenie wore a floral dress with a high, ruffled neck by Erdem.

Image Source: Getty / Jeff Spicer

She teamed the dress with a black and white boater with a floating brim by Sally-Ann Provan.

Image Source: Getty / Jeff Spicer

Eugenie's hat sat low at the front, and high at the back.

The hat featured a floating brim that allowed her hair to peek through.

Image Source: Getty / Leon Neal

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Erdem Bernette Floral-Print Silk Crepe de Chine Dress

You can shop Eugenie's exact dress right now.

Erdem Bernette Floral-Print Silk Crepe de Chine Dress ($1,024, originally $1,707)

Erdem Bernette Floral-Print Silk Crepe de Chine Dress
$1,024
from matchesfashion.com
Buy Now

Sally-Ann Provan Naeva Boater Hat

Eugenie's hat is also available to order from the designer.

Sally-Ann Provan Naeva Boater Hat (£650, approximately $870)

Sally-Ann Provan Naeva Boater Hat
£650
from sallyannprovan.co.uk
Buy Now

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