Princess Eugenie and her sister Princess Beatrice made their second trip to Royal Ascot on Thursday [1], for the event's annual "Ladies' Day". Traditionally, this is the day when female guests pull out all the stops when it comes to their outfits, with a specific focus on millinery. Of course, Eugenie is no stranger to a statement hat [2]. This time around she turned to Edinburgh-based Sally-Ann Provan, wearing the designer's Naeva boater hat, which was perfect matched to her floral Erdem dress. The black and white design featured a floating brim that stood out from the rest of the hat, draped in white flowers to match those on her dress.
The dress itself was a knee-length floral design with a high ruffled neck and long sleeves, a silhouette the princess is very familiar with [3]. This particular dress is currently on sale (though it'll still set you back over $1,000). The hemline was quite risky for Royal Ascot, when most royals opt to keep their dresses below the knee. However, Eugenie's got a bit of a history with Erdem's pretty knee-length floral dresses, and she clearly knows they work for her: she wore one in her engagement photos [4], after all! Keep reading to take a closer look at her Ladies' Day outfit, then shop the look for yourself.
Eugenie wore a floral dress with a high, ruffled neck by Erdem.
She teamed the dress with a black and white boater with a floating brim by Sally-Ann Provan.
Eugenie's hat sat low at the front, and high at the back.
The hat featured a floating brim that allowed her hair to peek through.
Erdem Bernette Floral-Print Silk Crepe de Chine Dress
You can shop Eugenie's exact dress right now.
Erdem Bernette Floral-Print Silk Crepe de Chine Dress [5] ($1,024, originally $1,707)
Sally-Ann Provan Naeva Boater Hat
Eugenie's hat is also available to order from the designer.
Sally-Ann Provan Naeva Boater Hat [6] (£650, approximately $870)