Heads up, Navy: Rihanna [1]'s luxury fashion line will be here sooner than you think. The 31-year-old musician confirmed earlier in May that she's teaming up with LVMH Moët Hennessy Louis Vuitton to launch a fashion house [2], becoming the first black woman to create an original brand for the luxury group. Thanks to a few campaign materials that were released, we now have an official launch date to look forward to. According to press, FENTY [3] will be available online for customers to shop on May 29, with a special pop-up store debuting in Paris on May 24.
Rihanna [4] recently opened up about her decision to collaborate with LVMH during an interview with T Magazine [5]. "I never just wanted to put my name on something and sell my licence," she said. "I'm very hands-on, so I wanted to take it slowly and gain respect as a designer. I already had a relationship with them after the Versailles and the makeup line, so they extended the offer to me and it was a no-brainer because LVMH is a machine."
The ANTI singer and brain behind Savage x Fenty Lingerie [7] and Fenty Beauty [8] also teased what fans can expect to see when FENTY finally launches this month, comparing the drop to the release of a single. "The first single is really strong and edgy, compared to the drop right after, which is a little more feminine," she said. "But the first one, there are a lot of classic pieces as well."
In the campaign video above, Rihanna herself is seen directing a group of models dressed in her designs, which appear to be a collection of chic items like jackets, trousers, and blouses in neutral colours. Check out the video below to get a sneak peek at a few of FENTY's upcoming styles.