Back in July Rihanna revealed that she would be collaborating with both UNICEF and Gucci to help children around the world. At the time Rihanna said, "It's an honor to represent Gucci," and now the ads have finally been revealed.
Appearing in this month's Vogue UK the advert shows Rihanna modeling the tattoo heart satchel. The full tattoo heart collection includes printed canvas totes, and printed silk scarves all adorned with tattoo-esque designs such as hearts, flowers and stars.
Gucci's creative director Frida Giannini told Vogue, "It's our chance to give back," and with 25% of sales going directly to the charity it does just that. The python messenger bag retails for £1480. What do you think of the ads and the handbags? See below for images from the campaign.