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River Island Launch Childrenswear for Spring Summer 2010

On Our Radar: River Island Launch Childrenswear

River Island are extending their empire this season as they venture in to childrenswear. Kids have got a lot more chic recently with childrenswear being designed by Stella McCartney for Gap, ASOS and now River Island. It is launching the collection for 3 to 11 year olds on 6th April both in select stores and online. The ‘Boys & Girls Collection' is inspired by the adult lines, but developed for a younger market. Prices will range from £3.99 for vests to £24.99 for jackets. I think this will be a great move for River Island, but what do you think?

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