River Island Returns to it's Chelsea Girl Roots
River Island is reminiscing about it's past this season as it goes back to temporarily being Chelsea Girl! The retail chain changed it's name in 1988, and this vintage inspired collection will provoke a lot of memories I'm sure. This collection, which is being launched at a pop-up shop in Selfridges next week, was designed by National College of Art & Design graduate, Lucy Moller. It has a slightly lower price point than the River Island main line and includes pieces like mini-skirts and shorts, crop t-shirts, wide leg trousers and printed maxi dresses. Click through to see images from the ad campaign to find out what to expect!