Samantha Cameron was absent from this season's London Fashion Week as she just gave birth to baby Florence, but next season she is expected to have a much bigger presence. She will have an informal unpaid adviser role starting from February 2011.
She commented, "We have so much young talent that needs to be supported and nurtured to ensure we are building brands and businesses for the future." Samantha previously worked as a creative director at Smythson. Are you interested to see what her new role entails?