If you're willing to spend designer prices, you don't want to wear your carefully selected item only to see several other people in exactly the same garment. This ends up being embarrassing for all involved so it's becoming increasingly important to source unique pieces. Stella McCartney knows this so has created an exclusive collection for net-a-porter.
What's more, she has joined forces with British artist Sir Peter Blake to create a cloud print which appears on several items throughout the line. He has previously avoided drawing clouds so it's been a new experience for them both! My favourite piece is the cloud print dress (£1,145) which will see you through from Spring to Winter.