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Stella McCartney Spring Campaign Starring Joan Smalls

Fab Ad: Stella McCartney Spring 2011

Stella McCartney always likes to have fun with her ad campaigns and this season is no different. For Spring 2011, she has gone for an arty look with a little help from Mert Alas and Marcus Piggott. The campaign is made up of mirrored images showing the model wearing an outfit from Stella's collection in one and nothing but a strategically placed collage in the other. Stella told WWD, "I wanted to play with the purity and realism of the citrus print from summer 2011….exaggerating the scale and playing with the female form in its purest form, as nature intended." Previous campaigns have featured cartoon letters and Disney characters. The ads are set to break in March issues on both sides of the pond. Do you like these new images?


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