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Alexa Chung wants you to get on the good foot, in the most wearable of styles. The writer, model, host, designer, and all-round snappy dresser, who once played ambassador for Superga in 2011, just dropped a collection with the Italian shoe brand — and they're as practical as they are chic. Alexa showcased an expert use of puns for her tennis shoe collection, breaking the styles into subgroups. "Plain Jane" represents simple classics, while "Patent Is a Virtue" gives them a new flavour with patent, "Terry" is a slip-on mule featuring a terry towel texture, and "Smooth Operator" means silky, sexy satin. Dear bank account app, don't make us choose.
Prices range from £72 for a Plain Jane mule to £85 for a satin Smooth Operator high-top style. Read on for the full campaign and to shop the collection now.