Alexa Chung wants you to get on the good foot, in the most wearable of styles. The writer, model, host, designer, and all-round snappy dresser [1], who once played ambassador for Superga in 2011 [2], just dropped a collection with the Italian shoe brand — and they're as practical as they are chic. Alexa showcased an expert use of puns for her tennis shoe collection, breaking the styles into subgroups. "Plain Jane" represents simple classics, while "Patent Is a Virtue" gives them a new flavour with patent, "Terry" is a slip-on mule featuring a terry towel texture, and "Smooth Operator" means silky, sexy satin. Dear bank account app, don't make us choose.
Prices range from £72 for a Plain Jane mule to £85 for a satin Smooth Operator high-top style. Read on for the full campaign and to shop the collection now.
Superga X Alexa Chung
Superga X Alexa Chung
Superga X Alexa Chung
Superga X Alexa Chung
Superga X Alexa Chung
Superga X Alexa Chung
Superga X Alexa Chung
Plain Jane
ALEXACHUNG 2292 Cotu Off White [3] (£72)
Plain Jane
ALEXACHUNG 2295 Cotu Off White [4] (£80)
Plain Jane
ALEXACHUNG 2294 Cotu Off White [5] (£72)
Smooth Operator
ALEXACHUNG 2492 Satin Blue [6] (£75)
Smooth Operator
ALEXACHUNG 2492 Satin Green Fern [7] (£75)
Smooth Operator
ALEXACHUNG 2493 Satin Off White [8] (£85)
Smooth Operator
ALEXACHUNG 2493 Satin Burgundy [9] (£85)
Terry
ALEXACHUNG 2491 Terrytowel Full Black [10] (£75)
Terry
ALEXACHUNG 2491 Terrytowel Off White [11] (£75)
Patent Is a Virtue
ALEXACHUNG 2750 Varnish Black Off White [12] (£80)
Patent Is a Virtue
ALEXACHUNG 2750 Varnish Off White [13] (£80)