We're Calling It: This Popular Green Topshop Dress Is the UK's Next Dress to Go Viral

We're all aware of Zara's viral white-and-black polka-dot dress [1] that broke the Internet. It's been populating pavements, tube lines, and Instagram's #OOTD tag all Summer. It was so pervasive that Zara came out with a second option in a reversed black-and-white colour scheme, and one woman even wore the popular dress to her wedding [2].

But recently, we've noticed another flattering dress being worn all over London: Topshop's Animal Print Pintuck Dress [3] (£35). We've spotted this gem at bus stops, in Italian eateries, on the Northern line, and in our very own office, so we think this dress deserves a special mention.

Katie Jackson, our brand partnerships manager, is a huge fan of this print. As soon as she noticed that there was a dress version, a midi skirt, and a shirt, she bought all three. "When you know a good print then you just have to buy them all," Katie shared. "The guy at the counter just laughed and he was like, 'Do you realise that they're all the same print?' And I was like, 'Absolutely.' Since then, I get a compliment every time I wear it, which is great."

Topshop's animal-print dress completely sold out within two weeks. Katie thinks it's "really good for those days when the weather is in between, because it has three-quarter-length sleeves. It's also quite floaty, so you can have dinner and it doesn't feel too tight. It looks dressy for going out or wearing it casually in the day with boots."

The print claims to be a "green animal print," but we are struggling to find an animal that actually bears this print in the wild. Upon closer inspection, it seems like an eclectic hybrid of cheetah, croc, and perhaps some others. It's a fresh take on fashion's favourite family of prints, and the brand has even released additional colour options in grey and black.

Fancy a viral fashion item of your own? Keep reading to shop this dress (and its spinoffs), plus some fab photos of women rocking this Summer favourite.